Positive reply rate ⓘ
—
the metric that actually matters
Conversion funnel
every lead's furthest stage reached in rangeLive pipeline
where every lead sits right now — click any to openCampaign performance
positive reply rate leads · double-click a name to renameActivity stream
MRR trajectory
cumulative recurring revenue over timeClients & lifetime value
realized LTV = collected to date · active retainers keep compoundingTarget
Cost vs revenue
monthlyRun the lead system (
python run.py) and its output appears here automatically — full funnel, cost breakdown, quality scores, and every personalized email with its research.Campaign Operations Analyst
A senior growth-ops lead reviews every campaign, funnel, angle, timing, cost and revenue number — grounded in the 2026 outbound playbook (Instantly / Belkins benchmarks). Blunt, cites only your real numbers, ends with a ranked action list.
No analysis yet. The analyst reads everything currently in the system and tells you exactly what to fix, ranked by impact. If there isn't enough data yet, it says so rather than guessing.
Sales Call Coach
Paste a Fathom transcript. A B2B sales manager grades it on SPIN discovery, MEDDIC qualification, 70/30 talk-time and objection handling — quoting your actual words, with the exact lines to say instead and a drafted follow-up.
Past reviews
Paste a transcript and hit Analyze call. You'll get a scored breakdown (discovery, pain, objections, pitch, close), best/worst moment quoted, MEDDIC gaps, a close-probability estimate, exact alternative phrasing, and a drafted follow-up email.
API health
Hit “Check now” — fires a real request at each API, not just a key check (dead billing passes auth).
API keys
Instantly webhook URL:
The webhook only catches events from today onward. To pull in campaigns you already ran before connecting it: